ArticlesConnect feedback data with demographic data

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13.8.2026Knowledge

Become an expert in this topic with the Demographics course in the HappyOrNot Academy.

Demographics data collection is an add-on feature. Your HappyOrNot contact person can tell you more about how to enable it.

With the demographics data collection enabled, you can get deeper insights into the feedback collected with Smiley Touch by matching it with estimated data about the age and gender of the feedback giver. For information on how to set it up, read Start collecting demographics data on Smiley Touch.

Filter results based on age and gender

  1. In Analytics, go to the Details page.
  2. Select the All demographics filter at the top of the page.
  3. Select which age and gender groups you want to include in the results. Click Select all to select/unselect all categories, or an individual age/gender group to select/unselect it. Categories shown in green are selected (included in the report) and categories shown in black are not.

You can also see the collected demographic data in the Demographics widget.

 NOTE: Feedback given with Smileys products that do not support demographic data collection (Smiley Digital, Smiley Terminal) will be shown as Unknown. Similarly, if no age or gender can be determined for a feedback giver, feedback from them will be listed under Unknown.

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