General Guidelines
- Ensure signs are clearly visible and within a natural line of sight.
- Use proper lighting to avoid shadows or glare.
- Observe customer behavior before choosing placement - place signs where customers naturally pause or look forward.
- Avoid competition for attention from outdated or cluttered signage.
- Avoid placing signs above head height or behind obstacles. Customers should be able to respond without stretching or bending.
- Place signs at natural pause points like checkouts or exits.
- Low-effort interactions improve response rates.
- Waiting or transition moments increase engagement.
Installation
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Clean surfaces with a mild cleaner before installation.
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Allow surfaces to dry fully before applying materials, and firmly press signs to ensure strong adhesion.
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Test visibility from the customer’s perspective before final placement.
Product-specific instructions
Sticker
- Best for counters, tables, doors, and glass.
- Apply to flat, smooth, dry surfaces.
- Press from the center outward to remove bubbles.
- Position stickers where customers place phones or personal items. Avoid areas covered by condiments, drinks, or napkins.
- Corner placements often outperform center placements on tables.
Epoxy Disc
- Best for walls, doors, outdoor surfaces, and high-contact areas.
- Ensure the surface is clean and dry before application.
- Be mindful of raised edges where items may slide across surfaces.
Poster
- Best for entrances, exits, waiting areas, and walls.
- Install at eye level in well-lit areas.
- Use frames where possible for a more professional appearance.
- Minimize competing signage nearby.
Table Talker
- Best for tables, counters, and waiting areas. Works well in areas with longer wait times.
- Place on stable, flat surfaces facing the customer.
- Ensure the sign remains unobstructed.
Table Tent
- Best for counters, tables, and reception areas, especially in food service environments.
- Fold along the creases and attach the adhesive strip to the inside of the correct side to create the shape.
- Place on stable, flat surface and ensure the sign stays unobstructed.
- Avoid placing behind other table items and keep away from spills.
Wobbler
- Best for shelf edges and point-of-sale displays.
- Place where customers pause while choosing products.
- Clean the surface before attaching.
- Allow space for free movement of the wobble arm.
Additional tips to increase engagement
- Encourage staff to wear name badges.
- Ask staff to point out the Smiley Sign to customers.
- Consider incentive programs for positive mentions.
- Keep staff informed while basing placement on customer behavior.
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