Smileys products come with built-in features that filter out spam and other irrelevent feedback, so even if you see children playing with the smileys, you can be sure that you can always trust the data you are getting. There are, however, some actions you could take to prevent misuse and create a better experience for your customers at the same time.
Good placement
Good placement not only helps maximize the amount of feedback you get, but can also prevent misuse. For example, if children are playing with the buttons while their parents are being served, you could try to move the Smileys product further away from the waiting lines – unless it is the waiting time you’d like feedback about. In that case the shorter your wait time is, the less likely it is that children press the buttons, and so taking actions to shorten the wait time will also help any misuse issue.
For tips on how to place the Smileys products, read Best place for the Smileys.
Communicate what the Smileys are for
Telling people what the Smileys are for not only encourages them to leave more feedback, but also makes it less likely that people will press the buttons just for fun. So make sure to let your customers know that the Smileys are a tool that you use to improve your customer experience.
Encouraging your staff to ask customers to leave feedback is a good way to communicate this. Another good way is to share your results and how you’ve used them to improve your performance.
Remember that children are also customers
Bored kids pressing the buttons is also a form of feedback. Happy kids equal happy parents – who then have more time to spend in your location. Toys, coloring pages, and other activities for children are more fun than playing with the Smileys, so try to provide your younger visitors with something to do while their parents are being served.